Using Ratings for Indeemo’s Journey Mapping and Experience Graphs

 
 
 

Measure experiences in-context  

Indeemo’s, Instagram style, journey mapping research app enables you to connect privately with your research participants and understand their entire journey in a context rich, multimedia manner. 

Participants diary their journeys by capturing experiences in the moment using either photos, videos, screen recordings or text. 

Every moment of their customer journey is rated on a configurable 5 point scale that enables them to quantify their in-context feeling or experience. 

Using these ratings, Indeemo automatically populates both a Journey Map and Experience Graph for you on your Dashboard.

 

Your ratings scale can be:

  • Emoji only

  • Number only

  • String of text only

  • Emoji and string of text

  • Emoji and Number

 

When ratings are enabled:

  • The respondent uploads a response (photo, video, note, screen recording) as normal and assigns a rating to each upload/response on the relevant tasks.

  • This scale must be the same for all tasks that have ratings enabled, within a task list.

 
 
 

Journey Map View  

Our platform automatically converts every moment of your respondent’s journey into an interactive, multi media Journey Map. 

Not only do you get a Journey Map showing you the highs and lows of each respondent’s Journey, you can click into each video, photo or screen recording and understand exactly why a particular experience was positive or negative.

 
 
 
 

Experience Graph

Our experience Graph plots the average rating at each task / stage of the journey and gives you a quantitative, stage by stage graph of the entire journey. 

Experience Graphs can be automatically plotted at the individual Respondent or Target Group level allowing you to compare experiences for different individuals or cohorts.

Use cases

​​Our journey mapping research tool can be used in any industry or sector (CX, UX, Healthcare, Consumer, B2C, B2B) for the following journey mapping use cases: 

  • Exploratory / discovery Journey Mapping:  if you are in the discovery phases of a research brief, this open ended research approach allows you to research how respondents organically discover, compare, purchase, onboard and use your particular product or service.

  • Experience audits: if you need to add more context or get more visibility on an existing known journey or experience, you can create a set of sequential tasks that map to know stages of an existing journey. In this format, Respondents follow a linear sequence of tasks / touchpoints and share their in-the-moment experiences with you using photos, videos, screen recordings or notes. This approach is particularly powerful where existing metrics such as NPS / CSATs point to a negative experience but you are not sure of the “why”.